A third of the region's consumer chooses goods marked "Made in Don land"

Made in Don Land

First Deputy Governor of Rostov region Alexander Grebenshchikov took part in the regional conference "Protection of Consumer Rights in Rostov region" and the work of the expert platform "Made in Don land", dedicated to the development of voluntary certification system.

During the event, representatives of the regional authorities together with manufacturers summed up three years of certification system and outlined the prospects for further development and promotion of the mark "Made in Don land". The conference was attended by Minister of Agriculture and Food of the region Konstantin Rachalovsky, director of consumer market of Rostov region Irina Telarova, representatives of the Federal Service for Supervision and Consumer Protection, municipalities of Rostov region.

According to Alexander Grebenshchikov, the brand "Made in Don land" is intended to maintain the high quality of products manufactured in the region. This is especially important during the preparation and conduct of the 2018 in Rostov-on-Don World Cup. Another important area, which contributes to a system of voluntary certification of "Made in Don land" is the development of import substitution and production of import-substituting products.

Voluntary certification system "Made in Don land", which allows you to mark with quality products that comply with Russian and international standards of production, has been operating for three years in Rostov region. According to Don Department research about choosing the goods in the trading network of the region, every third consumer is guided by the presence of the sign "Made in Don land."

In addition, gaining momentum a new line of work is catering services certification, which has already attracted the interest of the Don cafes and restaurants. It is an additional promotion regional enterprises for agricultural producers, to be represented in the catering area. After all, the main requirement to certification is the presence of 50 percent in the menu of dishes prepared with products produced in the Don.

Also at the conference was held the presentation of the sign system of voluntary certification of "Made in Don land" for enterprise-producers of the Rostov region. Now the sign of quality "Made in Don land" assigned to 23 companies on 57 kinds of products.